Search Engine Promotion Resources

Search Engine Marketing resources, including links to authoritative articles, forums and research websites about Search Engine and Internet promotion.

Choose from our list of topics:

Search Engine Marketing Resources

Search Engine Land
The authoritative website about Search Engines, created by Danny Sullivan, the recognized expert in the industry on Search Engines.
http://searchengineland.com/

Search Engine Watch
Site originally created by Danny Sullivan about the search engines and search engine marketing industry.
http://www.searchenginewatch.com/

Search Engine Guide
Directory of thousands of specialty Search Engines, Search Engine news and articles.
http://www.searchengineguide.com/

ISEDB.com
Directory of search engines and directories worldwide, described, and organized by geographical area and subject. Also provides articles on search engine submission, marketing and optimization.
http://www.isedb.com

Pandia Search
Up to date news and articles about Search Engine Marketing.
http://www.pandia.com/

Search Engine Optimism
Search engine optimization tutorial with plenty of SEO articles and lessons on do-it-yourself optimization.
http://www.searchengineoptimism.com/SEO_Tutorial/

SEO Today
Articles written by SEO experts for the SEO community. Includes a variety of editorials, interviews and how-to articles for the SEO professional.
http://www.seotoday.com/

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Resources for Small Businesses

The Small Business Advisor
Excellent resource about how to run a small business, including marketing articles, business checklists and a multitude of topics about getting your business up and running; free newsletter.
http://www.isquare.com/

How To Write A Business Plan
How To Write A Business Plan is packed with expert information on business planning and writing a business plan, including organisational structure, finances, marketing, goals, objectives, staffing, expansion, growth and risk analysis.
http://www.howtowriteabusinessplan.co.uk

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Resources for Non-Profits

TechSoup
Excellent resources for non-profit companies, including a forum, easy to understand technology articles, discount services for non-profits and a discount technology store.
http://www.techsoup.org/

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Forums

Webmaster World
The premiere forums about Search Engine Marketing and webmaster techniques, by Search Engine expert Brett Tabke and a great community of technical moderators.
http://www.webmasterworld.com/

Search Engine Watch Forums
Forums originally run and created by Search Engine Watch's Danny Sullivan. http://forums.searchenginewatch.com/

Search Engine Forums
Good forums full of information about the major Search Engines.
http://www.searchengineforums.com/

Cre8asite Forums
Cre8asite forums gives you an expert guide to website promotion, search engine optimization, user interface and usability.
http://www.cre8asiteforums.com/

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Spider/Robots Information

Robotstxt.org
Protocols for setting up a robots.txt file.
http://www.robotstxt.org

Spider-Food
Tutorials, forums and articles about Search Engine spiders and Search Engine Marketing.
http://spider-food.net/

Spiderhunter.com
Articles and resources about tracking Search Engine spiders.
http://www.spiderhunter.com/

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Link Building

Ericward.com
Free articles on strategic link building, linking strategies and tactics, and link popularity, from linking expert Eric Ward.
http://www.ericward.com/articles/

Linking101.com
Building your Link Popularity through Reciprocal Link Exchanges is critical. Linking101.com has the information, tools, and resources to help you build your link popularity.
http://www.linking101.com/

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Newsletters

Research Buzz
Expert resource for everything you want to know about Internet research and searching.
http://www.researchbuzz.org/

High Rankings' Advisor
Search Engine newsletter with good advice about Search Engine Marketing and interviews with professionals in the field.
http://www.highrankings.com/articles.htm

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Search Engine Blogs

Search Engine Blog
http://www.searchengineblog.com/

Ask Kalena Blog
http://www.searchenginecollege.com/blog.htm

Threadwatch.org
http://www.threadwatch.org/

Search Engine Roundtable
http://www.seroundtable.com/

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Books

Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site by Mike Moran and Bill Hunt
Covers a wide range of detailed search engine marketing topics, including optimization, PPC and link building. Solid information for corporations seeking to train their in-house staff in search engine marketing techniques.
http://www.phptr.com/title/0131852922

Web Search Garage by Tara Calishain (ResearchBuzz)
Comprehensive look at how to search, providing the reader with extensive methods to search and find the information you are looking for. For anyone who searches online, this book is an invaluable tool.
http://www.phptr.com/title/0131471481

Search Engine Positioning by Fredrick Marckini
Extensive, solid overview of search engine optimization and marketing, including profiles of each of the major search engines.
http://www.amazon.com/exec/obidos/tg/detail/-/155622804X/
102-9046620-4166563?v=glance

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SEO Beginners Guides

SEO For Rookies
Includes top ten SEO factors, PPC marketing, and organic search engine articles.
http://pdxtc.com/seo101/

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Articles

What Price PageRank?
http://www.clickz.com/experts/search/results/article.php/3518646

What to Look for in a Search Engine Optimization Specialist
http://www.clickz.com/search/opt/article.php/823121

What SEOs Expect From Their Clients
http://www.high-search-engine-ranking.com/What_SEOs_Expect_
From_Their_Clients.htm

Directories: Love 'em or Hate 'em
http://www.searchrank.com/resources/art015.htm

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Seminars and Training

Search Engine Strategies
Extensive seminar on Search Engine Marketing.
http://www.searchenginestrategies.com

WebmasterWorld PubCon
Brett Tabke's popular WebmasterWorld search engine marketing pub conference.
http://www.pubcon.com

Search Engine College
Offers online classes and business courses in search engine optimization.
http://www.searchenginecollege.com

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Associations and Buyer's Guides

SEO Consultants
http://www.seoconsultants.com/

SEMList.com
http://www.semlist.com/

Topseos
http://www.topseos.com/

Marketingsherpa.com
http://sherpastore.com/store/page.cfm/1759?a=home

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Tools

Analog
Free web server log analysis tool.
http://www.analog.cx/

Keyword Discovery
Keyword research tool pulling information from search statistics of people searching for products and services. Keyword Discovery finds variations on search terms to help drive traffic to your website. http://www.keyworddiscovery.com

Report Magic
Add graphical reporting capability to Analog with this free tool. http://www.reportmagic.org/

Hitslink
Website statistic tracking and analysis.
http://www.hitslink.com/

Wordtracker
Software that gives you the best choices for your keyword phrase selections.
http://www.wordtracker.com/

IBP
Axandra Internet Business Promoter (IBP) ranking report software.
http://www.axandra-web-site-promotion-software-tool.com/index.htm

Marketleap
Measures your link popularity using a baseline report comparing industry category as well as your top three competitors.
http://www.marketleap.com/publinkpop/

Search Engine Relationship Chart
Bruce Clay's Search Engine Relationship Chart shows the relationships between search engines and directories and their search results.
http://www.bruceclay.com/searchenginechart.pdf

Search Engine Decoder
Search engine relationship chart in easy to understand Flash version.
http://www.search-this.com/search_engine_decoder.asp

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