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Search Engine Promotion FAQ

Search Engine Marketing FAQ by Search Innovation. Have questions about Search Engine and website promotion? Our concise list should help you find the answers you are looking for.

1. What is Search Engine Marketing?
2. What is Search Engine Optimization?
3. Why should I use Search Engine Marketing services for my website?
4. What is the difference between a Search Engine and a Directory?
5. What are Paid Inclusion and Pay-Per-Click (PPC) services?
6. What are Search Engine robots?
7. How can I improve my ranking in the Search Engines and Directories?
8. How might I hurt my ranking in the Search Engines or Directories?
9. How can I learn more about Search Engine Marketing?
10. How can I put Search Engine Marketing to work for me?

1. What is Search Engine Marketing?

Search Engine Marketing is a focused program by which you use Search Engines and Directories to drive highly-qualified traffic to your website.

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2. What is Search Engine Optimization?

Search Engine Optimization is the process of making your website Search Engine-friendly, helping you to rank higher in the results.

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3. Why should I use Search Engine Marketing services for my website?

The rules that the Search Engines use to decide which pages are relevant for a given search change all the time. If you had the time, you could stay current with all those changes. If you would rather run your business, you need to have someone working for you to keep current on these changes. We are Search Engine Marketing specialists, and keep current on those changes.

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4. What is the difference between a Search Engine and a Directory?

Search Engines rely on automated tools called "robots" to collect information from websites. This information is added to the Search Engine's database, based on a number of criteria, including page content, page title, links, etc. Google and AllTheWeb (FAST) are two well-known Search Engines.

Directories use human editors to look at websites and to decide how to categorize sites for inclusion. Yahoo! and Open Directory Project are two popular Directories.

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5. What are Paid Inclusion and Pay-Per-Click (PPC) services?

Paid Inclusion programs are those where you pay a fee for your listing. Depending on the program you pay for, this may guarantee your inclusion in a Search Engine database (Inktomi), or merely consideration of your site for possible inclusion (Yahoo!).

Pay-Per-Click programs will rank your site high, and then charge you each time a visitor clicks on your Search Engine listing (Overture).

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6. What are Search Engine robots?

Robots are automated tools used by Search Engines to look at a website. When a robot crawls your site, it notes the title and content of your web pages, links within the site, etc. The Search Engine uses this information to decide what your site is about, so that it can properly categorize it in the Search Engine's database.

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7. How can I improve my ranking in the Search Engines and Directories?

The best way to improve your ranking is by incorporating good design and good content into your pages. People who come to a website are looking for information, and the best sites are those with the best information. If you have good text and tell a compelling story, you will rank higher. If it is easier for people to move around your site to collect that information, you will rank higher.

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8. How might I hurt my ranking in the Search Engines or Directories?

One obvious answer is the lack of good content in your pages. In addition, there are certain technologies which, if integrated into your site, may actually decrease the ranking of your site: frames, Flash movies, image maps, reliance on JavaScript for navigation, dynamic pages, and several others. These technologies, while making a site exciting for human visitors, can cause problems for the Search Engine robots. Robots don't understand these design elements, and may not fully crawl your site. This means that your site may not be fully included in the Search Engines.

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9. How can I learn more about Search Engine Marketing?

If you are interested in learning about Search Engine Marketing for your website or company, attending WebMama's affordable half-day seminar is a great way to learn the basics about Search Engine Optimization tactics from someone with years of expertise and success at promotion. Visit the WebMama site to learn more about website promotion.

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10. How can I put Search Engine Marketing to work for me?

We can create the Search Engine Marketing program that's just right for you. Sign up for your Free Search Engine Marketing Quote from Search Innovation.

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