Search Innovation Code of Ethics

Search Innovation's code of ethics: we provide top value for your Search Engine promotion, optimization, and marketing dollar.

We are a small business, and we appreciate the needs of small business. Your job is the most important job, to you and to us.

We will deal with you fairly and honestly. We will do our best to understand your business and your clients, and to do the best we can to help drive highly-qualified prospects to your website.

We always abide by the rules of the Search Engines and Directories.

We work to achieve long-term results. There are many "tricks" that can be used to rank you high for a short period of time, but we are interested in your long-term success. Many of those tricks, when employed, can result in your being removed from Search Engine listings, or even banned by those Search Engines.

We take a hands-on approach to your project. All code we generate is created by hand. All of our submissions to the Search Engines and Directories is performed manually. This greatly improves your chances of ranking high in the listings.

We will not use deceptive methods to present your website to the Search Engines. What is good for your site is good for your ranking. We won't try to present you as something you're not, but we will make you look your best!

We guarantee our best effort on your behalf. Nobody can really guarantee results. Think about it: the Search Engines and Directories are constantly changing their algorithms--the rules they use to decide which pages and websites are most relevant for people who use them. The precise make-up of these algorithms are closely guarded by the Search Engines. We use our experience to present your site in the best light, no matter how these rules may change.

We do not work with websites which contain adult content, promote gambling, involve the sale of tobacco or alcohol to persons under twenty-one years of age or otherwise violate applicable laws, or hate sites.